AT&T Store New York International Toy Center

In-store shopping
Curbside pickup
In-store pickup
Map of 200 5th Avenue in New York
Get directions to AT&T Store at 200 5th Avenue New York, NY
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Day of the WeekHours
Monday9:00 AM - 9:00 PM
Tuesday9:00 AM - 9:00 PM
Wednesday9:00 AM - 9:00 PM
Thursday9:00 AM - 9:00 PM
Friday8:00 AM - 9:00 PM
Saturday9:00 AM - 7:00 PM
Sunday10:00 AM - 6:00 PM
In-store shopping
Schedule an appointment

You can schedule an appointment at this store and visit on your schedule.

200 5th Avenue
New York, NY 10010
US
We are located on the corner of 5th Avenue, Broadway, and 24th Street, in the International Toy Center building.

Our top priority is safety

  • Face masks required* and provided

  • Employee health screening

  • Curbside service and touchless transactions

  • 6 feet social distancing environment

  • Continuous cleaning and hand sanitizing

*Customers who are fully vaccinated do not have to wear a face mask in our stores unless otherwise required by federal, state, or local laws, rules, or regulations.
Check out COVID-19: Our Response webpage for the latest information.

Special offers and new phones for New York

  • New iPhone
    Apple iPhone 13

    Phone

    Learn how new and existing customers get iPhone 13 for $0 with eligible trade-in. See offer details.
  • New iPhone
    Apple iPhone 13 mini

    Phone

    Learn how new and existing customers get iPhone 13 mini for $0 with eligible trade-in. See offer details.
  • New iPhone
    Apple iPhone 13 Pro

    Phone

    Learn how new and existing customers get iPhone 13 Pro for $0 with eligible trade-in. See offer details.
  • Smartphone
    Samsung Galaxy Z Flip3 5G

    Smartphone

    Open your possibilities. Learn how new and existing customers get the Galaxy Z Flip3 5G for up to $1000 off with eligible trade-in.​
  • AT&T Apple Watch BOGO

    Smartwatch

    Learn how you can buy one Apple Watch, and get $200 off a second Apple Watch!
  • AT&T PREPAID
    Prepaid phone plans in New York

    Prepaid Phone Plans

    Just open a new line on our $65/mo. plan and sign up for AutoPay & you’ll save $15 each month. Time for a prepaid phone plan in New York?
    50.00
    /mo.
    AT&T may temporarily slow data speeds if the network is busy. First month service charge and taxes are due at sale. One-time activation fee of $15 if activating in a store. Other restrictions may apply. See details

About the New York Store

Our Services

  • iPhone 13, iPhone 13 Pro Max & iPhone Mini
  • Cell Phones
  • Wireless Plans and Setup
  • Phone Activations
  • Trade-In
  • Device Upgrade
  • Device Protection
  • Tablets
  • Wearables
  • TV & Entertainment
  • Internet
  • Bill Pay and Setup
  • Small Business Solutions

Our Location

At the International Toy Center AT&T store, keeping you connected and entertained is our thing! From the hottest phones to TV services that you can walk out watching, we’ve got you covered. We look forward to assisting you, our neighbors, with all your wireless and entertainment needs. Drop by and see us today!
  • iPhone 13, iPhone 13 Pro Max & iPhone Mini
  • Cell Phones
  • Wireless Plans and Setup
  • Phone Activations
  • Trade-In
  • Device Upgrade
  • Device Protection
  • Tablets
  • Wearables
  • TV & Entertainment
  • Internet
  • Bill Pay and Setup
  • Small Business Solutions
At the International Toy Center AT&T store, keeping you connected and entertained is our thing! From the hottest phones to TV services that you can walk out watching, we’ve got you covered. We look forward to assisting you, our neighbors, with all your wireless and entertainment needs. Drop by and see us today!
Meet our manager
Sandra leads the team of friendly experts at the International Toy Center AT&T store and has been with AT&T for 13+ years and is proud to serve the New York community providing the best in wireless and entertainment solutions. Sandra is passionate about delivering an extraordinary customer experience and making sure that our customers know how much they are valued and appreciated.

What our customers are saying

  • full starfull starfull starfull starfull star5
    Fantastic experience at this store! Special shout out to the manager Will and Miguel who works there as well – they were so helpful and I will only be going to this store in the future now!
    Response from AT&T
    Hello Ellison A

    Your experience in our store matters to us. We sincerely appreciate you and all our customers!
  • full starempty starempty starempty starempty star1
    Worst experience. One word answers from the sales clerk, unwelcoming and unintelligible. Unable to answer questions and unclear as to my options for a better plan. Angel was the service rep who cleat does not enjoy his job
    Response from AT&T
    We're sorry we fell short of your expectations. Thank you for bringing this to our attention. We will work with our employees to ensure you are provided with the customer service you deserve.
  • full starfull starfull starfull starempty star4
    Went in pay my bill and receive information about other products
  • full starfull starfull starfull starempty star4
    Needed a pre paid for my phone. My phone is an unusual one as its from the UK. however, the staff member went out their way to insert and test a sim card to ensure it worked before I made the purchase.She completed the job very swiftly and was very friendly.
  • full starfull starfull starfull starfull star5
    After having trouble porting over my account from another provider, the team at this store patiently worked with me to figure out the problem and make sure I walked out there with my new phones and account. While it took 2 hours to get this all done, the team offered my water and even to change the tv station. Then when my apple phone had issues the following day and I went back to the store Kevin and the manager personally helped secure a phone from another store for me to ensure I had my phone and service restored.

Cellphones, plans & accessories

AT&T PREPAID

Experience the freedom of AT&T PREPAID with plans that allow you to pay for usage in advance without tying you up in a long-term contract. Get unlimited talk & text in the U.S. and the data you need with no annual contract, no credit check, free shipping, and no activation fee for online orders. Shop AT&T prepaid phones for the premium brands you love or bring your own (BYOD) compatible device.

POPULAR SMARTPHONES

When you are ready for a new iPhone or any new phone, AT&T makes it easy. You’ll find everything from the latest feature-rich smartphones to devices for mostly texting and calling. Choose from the most popular brands like Apple, Samsung, LG, and more.

ACCESSORIES

AT&T has the accessories you need to style & protect your devices. Rugged phone cases & sleek phone covers and chargers to keep you powered up. We have adult and kids headphones and headsets to keep you connected to your favorite audio, and more. Get free shipping, free returns, and in-store pickup – just order online by 4pm and it’ll be ready within two hours.

Frequently asked questions

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Fast. Easy. All Online.

  • Get your order as soon as today

    Choose curbside pickup or AT&T Right To You at checkout for faster delivery, or select standard shipping.

    Standard shipping may encounter delays due to COVID-19 restrictions. Same day delivery subject to availability. Select areas only. See att.com/righttoyou for details.

  • Check your eligibility

    See if you're eligible for $0 down financing - without hurting your credit score.

    Req's 0% APR 30-mo. agmt. Well-qualified customers.

    Start shopping
  • Do it all, right from your phone

    Use the myAT&T app to shop the latest devices, track your orders, pay your bills, view usage, and more.

    Download now

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