AT&T football Sponsorships - Connecting Fans to Every Match
Connecting you to football’s biggest moments
From kickoff to the final play, AT&T brings fans closer to the game at every level.
Fueling fandom all season long
College Football Playoff (CFP)
As an official sponsor, AT&T helps power CFP National Championship weekend with exclusive experiences that celebrate the tradition, rivalries, and passion of college football.
Team sponsorships
AT&T partners with Texas Tech and Colorado Athletics to offer Red Raiders and Buffaloes fans lively game-day experiences all season long.
Playoff Playlist Live
Turn up the volume at AT&T Playoff Playlist Live, a free music festival where chart-topping artists and college football fans come together to celebrate during championship weekend.
Score tickets to the final game
AT&T customers can enter for a chance to win an all-expenses-paid trip to Las Vegas for the 2027 CFP National Championship. Participa para tener la posibilidad de ganar
SIN NECESIDAD DE COMPRA. Open to legal residents of the 50 U.S and D.C., current AT&T customers who are primary AT&T account holders as of Sept, 30, 2026 and 21+ at time of entry. El sorteo comienza el 10/1/26 y finaliza el 12/13/26. Nulo donde esté prohibido. For complete eligibility and entry details and Official Rules see AT&T & More Benefits online.
AT&T Guarantee®
Una conexión confiable
If we fumble, you score. We'll automatically credit your bill if there's an eligible outage.
Turbo LiveSM
Upgrade your game-day connection
Get a one-time premium data boost to stream, share, and stay connected—even in a packed venue.
Your ticket to Sundays
Dallas Cowboys at AT&T Stadium
AT&T is leveling up Cowboys game day with immersive fan experiences, an interactive app-based map, and unforgettable rewards.
AT&T athlete Dak Prescott
Since 2018, AT&T has partnered with Dak Prescott—Cowboys star, Pro Bowler and community leader.
Atlanta Falcons at Mercedes-Benz Stadium
AT&T sponsors Falcons Training Camp and helps power connectivity at the No. 1 Best NFL Stadium.*
*2026 USA TODAY 10 Best Readers’ Choice Awards.
Spotlight on AT&T Stadium
Helping fans jump into the action with interactive experiences at AT&T Stadium.
Pose with the Pros
Line up a virtual photo with your favorite player, legend, or Dallas Cowboys cheerleader on the end zone platforms.
Reception Connection
Catch a virtual pass from Dak Prescott and compete for the top spot on the leaderboard. Plus, you could even win a signed football.
AT&T Stadium Wayfinding
Use our app-based map to find your way around and make the most of every game-day moment at the stadium.
Fan of the Year
Love the Cowboys? You could be nominated as one of Dallas’ most passionate fans and win a Texas-sized prize package.
Gear up for game day
Stay powered, connected, and ready for every play.