AT&T football Sponsorships - Connecting Fans to Every Match
Connecting you to football’s biggest moments
From kickoff to the final play, AT&T brings fans closer to the game at every level.
Fueling fandom all season long
College Football Playoff (CFP)
As an official sponsor, AT&T helps power CFP National Championship weekend with exclusive experiences that celebrate the tradition, rivalries, and passion of college football.
Team sponsorships
AT&T partners with Texas Tech and Colorado Athletics to offer Red Raiders and Buffaloes fans lively game-day experiences all season long.
Playoff Playlist Live
Turn up the volume at AT&T Playoff Playlist Live, a free music festival where chart-topping artists and college football fans come together to celebrate during championship weekend.
Score tickets to the final game
AT&T customers can enter for a chance to win an all-expenses-paid trip to Las Vegas for the 2027 CFP National Championship. Enter for a chance to win
NO PURCHASE NECESSARY. Open to legal residents of the 50 U.S and D.C., current AT&T customers who are primary AT&T account holders as of Sept, 30, 2026 and 21+ at time of entry. Sweepstakes begins 10/1/26 and ends 12/13/26. Void where prohibited. For complete eligibility and entry details and Official Rules see AT&T & More Benefits online.
AT&T Guarantee®
A connection you can count on
If we fumble, you score. We’ll automatically credit your bill if there’s an eligible outage.
Turbo LiveSM
Upgrade your game-day connection
Get a one-time premium data boost to stream, share, and stay connected—even in a packed venue.
Your ticket to Sundays
Dallas Cowboys at AT&T Stadium
AT&T is leveling up Cowboys game day with immersive fan experiences, an interactive app-based map, and unforgettable rewards.
AT&T athlete Dak Prescott
Since 2018, AT&T has partnered with Dak Prescott—Cowboys star, Pro Bowler and community leader.
Atlanta Falcons at Mercedes-Benz Stadium
AT&T sponsors Falcons Training Camp and helps power connectivity at the No. 1 Best NFL Stadium.*
*2026 USA TODAY 10 Best Readers’ Choice Awards.
Spotlight on AT&T Stadium
Helping fans jump into the action with interactive experiences at AT&T Stadium.
Pose with the Pros
Line up a virtual photo with your favorite player, legend, or Dallas Cowboys cheerleader on the end zone platforms.
Reception Connection
Catch a virtual pass from Dak Prescott and compete for the top spot on the leaderboard. Plus, you could even win a signed football.
AT&T Stadium Wayfinding
Use our app-based map to find your way around and make the most of every game-day moment at the stadium.
Fan of the Year
Love the Cowboys? You could be nominated as one of Dallas’ most passionate fans and win a Texas-sized prize package.
Gear up for game day
Stay powered, connected, and ready for every play.
