AT&T Store Santa Cruz Santa Cruz

Day of the WeekHours
Monday9:00 AM - 7:00 PM
Tuesday9:00 AM - 7:00 PM
Wednesday9:00 AM - 7:00 PM
Thursday9:00 AM - 7:00 PM
Friday9:00 AM - 7:00 PM
Saturday9:00 AM - 7:00 PM
Sunday11:00 AM - 6:00 PM
550 River St
Suite D
Santa Cruz, CA 95060
US
Request an Appointment
SHOP NOW
4.0 out of 5.0full starfull starfull starfull starempty star
(19 Reviews)
Map of 550 River St in Santa Cruz
Samsung Galaxy S21 5G
Best deals for everyone. New and existing customers get the Samsung Galaxy S21 5G for FREE with qualifying trade-in.​
America’s best deserve our best
Military, Veterans & their families get our best pricing on unlimited wireless. Learn how to get AT&T Unlimited for less than $27/mo. when you get four lines.
Apple iPhone 12 Pro Max
Learn how new and existing customers get $700 off the new iPhone 12 Pro Max with trade-in.
IT DOESN’T HURT TO CHECK
Find out your eligibility to get a new line on installment or BYOD, it won’t hurt your credit score!

Special offers and new phones for Santa Cruz

  • Smartphone
    Samsung Galaxy Ultra 5G

    Smartphone

    Learn how to get the new Samsung Galaxy S21 Ultra 5G for up to $800 off with trade-in.
  • Smartphone
    Samsung Galaxy S21+ 5G

    Smartphone

    Learn how to get the Samsung Galaxy S21+ 5G for up to $800 off with trade-in.
  • AT&T Apple Watch BOGO

    Smartwatch

    Learn how you can buy one Apple Watch, and get $200 off a second Apple Watch!
  • iPhone SE

    SMARTPHONE

    Learn how new and existing customers get iPhone SE for $5/mo. Plus save even more with eligible trade-in.
    5.00/mo.Req's 0% APR 30-mo. agmt. For well-qual. customers.
  • AT&T PREPAID
    Prepaid phone plans in Santa Cruz

    Prepaid Phone Plans

    Just open a new line on our $65/mo. plan and sign up for AutoPay & you’ll save $15 each month. Time for a prepaid phone plan in Santa Cruz?
    50.00/mo.
    AT&T may temporarily slow data speeds if the network is busy. First month service charge and taxes are due at sale. One-time activation fee of $15 if activating in a store. Other restrictions may apply. See details
  • AT&T PREPAID iPhone SE (2020)

    SMARTPHONE

    Get the iPhone SE 64GB for $349.99 + $50 toward account. Limited time. Online only. First mo. svc. charge & applicable sales tax due at sale. Excludes upgrades. New customers will receive a $50 account credit after purchase and account activation. Other fees, charges & restr's apply.

About the Santa Cruz Store

Authorized Retailer
Our Services
  • iPhone 12 & iPhone 12 Pro Max
  • Cell Phones
  • Wireless Plans and Setup
  • Phone Activations
  • Trade-In
  • Device Upgrade
  • Device Protection
  • Tablets
  • Wearables
  • TV & Entertainment
  • Internet
  • Bill Pay and Setup
  • Small Business Solutions
Our Services
  • iPhone 12 & iPhone 12 Pro Max
  • Cell Phones
  • Wireless Plans and Setup
  • Phone Activations
  • Trade-In
  • Device Upgrade
  • Device Protection
  • Tablets
  • Wearables
  • TV & Entertainment
  • Internet
  • Bill Pay and Setup
  • Small Business Solutions
Our Location
Looking to purchase the newest iPhone, Apple Watch or Samsung smartphone? We have all your wireless needs covered with the hottest devices and matching accessories, including headphones, cases, screen protectors, wireless chargers and more. Our AT&T Store is in Santa Cruz, CA, inside Gateway Plaza. We're located at the corner of River Street and Potrero Street next to Supercuts and Chipotle Mexican Grill. Conveniently located off Highway 1, we serve the Santa Cruz area and surrounding neighborhoods, including visitors to the Santa Cruz Beach Boardwalk and Seabright State Beach. Not only can we help upgrade your device or wireless plan, but we offer fantastic promotions on AT&T TV, DIRECTV and U-Verse Internet! If your neighborhood qualifies for high-speed Internet, you could be eligible for AT&T Fiber. Our location is also Small Business Certified and eager to help your business get connected. We also offer buy online, pick up in store! Skip the line by placing your order online, then choose a time to pick up your new device on YOUR schedule. Click the Shop Now button to begin your online order.
Store Events
Black Friday Deals are here! - Fri, November 27

Cellphones, plans & accessories

  • AT&T PREPAID

    Experience the freedom of AT&T PREPAID with plans that allow you to pay for usage in advance without tying you up in a long-term contract. Get unlimited talk & text in the U.S. and the data you need with no annual contract, no credit check, free shipping, and no activation fee for online orders. Shop AT&T prepaid phones for the premium brands you love or bring your own (BYOD) compatible device.
  • POPULAR SMARTPHONES

    When you are ready for a new iPhone or any new phone, AT&T makes it easy. You’ll find everything from the latest feature-rich smartphones to devices for mostly texting and calling. Choose from the most popular brands like Apple, Samsung, LG, and more.
  • ACCESSORIES

    AT&T has the accessories you need to style & protect your devices. Rugged phone cases & sleek phone covers, chargers & batteries to keep you powered up, and speakers, headphones & headsets to keep you connected to your favorite audio, and more. Get free shipping, free returns, and in-store pickup – just order online by 4pm and it’ll be ready within two hours.

What our customers are saying

  • 1 out of 5full starempty starempty starempty starempty star
    I have been a loyal AT&T customer for ten years, and never have I experienced such disrespectful and dismissive customer service. I purchased an iPhone 12 Max and chose the curbside pickup option for quick and convenient service, and for my safety and the safety of the employees. I completed the purchase on 1/10/2021 and received an email the same day at 5:36pm that my order was ready for pickup. I called the store to let them know I would be shortly arriving to pick up my order. The representative was rude, curt and not helpful at all. She informed me that they only provide in-store bill pay on Sundays after 5:30pm, that their registers "shutdown" and that they would not process my payment. I simply wanted to pickup my order. I asked for her name. She did not provide her name and instead placed our call on speaker for her co-worker to hear and then hung up the call. When I called back, they answered and hung up on me again, disgusting. Needless to say, I am currently on the phone with their customer service department, cancelling all 7 phone lines I have with them. Don't ever visit this location, what a joke.
  • 1 out of 5full starempty starempty starempty starempty star
    This store has the worst customer service I have ever experienced. I called on 1/10/2021 to do "curbside pickup" on a new iPhone 12 Max. I received an email at 5:36pm that my order was ready for pickup. I called the store to let them know I was on my way as I had opted for their curbside pickup option. The representative was rude, curt and not helpful at all. She told me that the only services they offer after 5:30pm on Sunday's are in-store bill pay. I was told that their registers are "shutdown" and they couldn't process my payment, even though I had already paid for me phone online. I asked for her name and instead she put me on speaker for her co-worker to hear the conversation, and hung up on me. When I called back, they answered and hung up on me again. Never in over 10 years with AT&T have I experienced this type of customer service. Needless to say, I am currently on the phone with their customer service department, cancelling all 7 phone lines I have with them.
  • 5 out of 5full starfull starfull starfull starfull star
    I was very pleased to be helped by Mia on my 2 visits to this AT&T shop. She was professional and knew exactly what I needed for my iPhone. Thank You to Mia at AT&T for getting me back online.
  • 5 out of 5full starfull starfull starfull starfull star
  • 1 out of 5full starempty starempty starempty starempty star
    This seems to be the norm in the AT&T sores, at least in California. Nobody ever answers the phone.

More locations in the Santa Cruz area

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    1855 41st Ave
    Ste E08
    Capitola, CA 95010
    US
    phone
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  • AT&T Store Watsonville Watsonville

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    1439 Main Street
    Suite 1
    Watsonville, CA 95076
    US
    phone
    Services
    Wireless Bill Payments, Equipment Trade-in & Recycling Program, Small Business Solutions, Beats by Dre, Bose, Headphones, Tablets and Accessories, Free Consulting on Devices
    14 mi to your search
    Map of 1439 Main Street in Watsonville
  • AT&T Store Los Gatos Los Gatos

    10:00 AM - 7:00 PM 10:00 AM - 7:00 PM 10:00 AM - 7:00 PM 10:00 AM - 7:00 PM 10:00 AM - 7:00 PM 10:00 AM - 7:00 PM 11:00 AM - 6:00 PM
    630 Blossom Hill Rd
    Los Gatos, CA 95032
    US
    phone
    Services
    Wireless Bill Payments, Equipment Trade-in & Recycling Program, Small Business Solutions, Beats by Dre, Bose, Headphones, Tablets and Accessories, Free Consulting on Devices
    17 mi to your search
    Map of 630 Blossom Hill Rd in Los Gatos

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