AT&T Store Rice Lake Rose Stone Plaza

Day of the WeekHours
Monday10:00 AM - 7:00 PM
Tuesday10:00 AM - 7:00 PM
Wednesday10:00 AM - 7:00 PM
Thursday10:00 AM - 7:00 PM
Friday10:00 AM - 7:00 PM
Saturday10:00 AM - 7:00 PM
Sunday11:00 AM - 6:00 PM
2304 S Main St
Rice Lake, WI 54868
US
We are located next to Charter Communications.
(715) 869-4440(715) 869-4440
To continue helping keep our customers, employees, and communities safe, we’ve made a number of changes in our retail stores as a result of the coronavirus pandemic.

🠢    Masks are required to be worn by employees, customers and visitors in our stores and will be provided to customers who need them.

🠢    We’re now offering curbside service, touchless transactions, and in some markets, door-step service with a no-contact virtual set-up.

🠢    We’re also limiting the number of people in our stores to ensure social distancing and asking customers to first go online to handle some services like bill payments and device upgrades.

🠢    Hand sanitizer is available to our employees and customers, and surfaces are cleaned and sanitized at regular intervals throughout the workday.

Save 10% on AirPods
More magical than ever. AirPods combine an Iconic design with breakthrough technology and high-fidelity sound. Limited time offer.
Ends 8/27/2020. Restrictions apply.
Apple AirPods discount
Device Protection Open Enrollment
Now you have another chance to protect your device even if you’ve had it more than 30 days. Sign up for AT&T Protect Advantage during Open Enrollment. Ends August 31.
Device Protection Open Enrollment
Samsung Galaxy Note20 5G
Everyone gets our best deal. Not just new customers. Learn how to get the new powerful Samsung Galaxy Note20 5G FREE with trade-in.
AT&T Samsung Galaxy Note20
HBO Max - Discover a new streaming experience
We're adding HBO Max to select plans and packages. Now get even more entertainment with wireless, TV, or internet.
Special offer for AARP members
Learn how to switch & get a $100 credit per line when you buy a smartphone on an installment plan.
INTRODUCING AT&T TV
AT&T TV combines Live TV, a huge On Demand library, Cloud DVR storage, Voice Control, plus access to 5000+ TV & music apps all in one device!

Special offers and new phones for Rice Lake

  • Save 10% on AirPods
    Apple AirPod discounts

    Wireless Earbuds

    More magical than ever. AirPods combine an Iconic design with breakthrough technology and high-fidelity sound. Limited time offer.
    Ends 8/27/2020. Restrictions apply.
  • AT&T iPhone SE

    SMARTPHONE

    Learn how to get the new iPhone SE (2020) for $5/mo. Req's new line, qualifying installment with elig. unlimited plan.
  • AT&T Samsung Galaxy Note20 Ultra 5G

    SMARTPHONE

    Learn how to get the new powerful Samsung Galaxy Note20 Ultra 5G for $300 with trade-in. Req's elig. Unlimited plan, installment agmt and trade-in of elig. phone.
  • LG V60 ThinQ 5G

    SMARTPHONE

    Learn how to get the LG V60 ThinQ 5G for $10/mo. When you buy on a qualifying installment plan with elig. unlimited plan (min. $75/mo. before discounts). Req's new line.
  • AT&T PREPAID
    Prepaid phone plans in Rice Lake

    Prepaid Phone Plans

    Learn how to get Unlimited Plus for $50/mo. when you open a new line on our $75/mo. plan and sign up for AutoPay. You’ll enjoy unlimited high-speed data while saving $25 each month. Time for a prepaid phone plan in Rice Lake?
    50.00/mo.Plus taxes and fees with AutoPay
    After 22GB, AT&T may temporarily slow data speeds if the network is busy. Offer ends 10/29/20 in stores & 10/19/20 online. Excludes upgrades. First mo. svc. charge & taxes due at sale. In-store activ. fee is $15. Other restr’s may apply.
  • AT&T Prepaid + iPhone
    AT&T PREPAID iPhone SE (2020)

    SMARTPHONE

    Get the iPhone SE 64GB for $349.99 + $50 toward account. Limited time. Online only. First mo. svc. charge & applicable sales tax due at sale. Excludes upgrades. New customers will receive a $50 account credit after purchase and account activation. Other fees, charges & restr's apply.

About the Rice Lake Store

Authorized Retailer
Our Services
  • Cell Phones
  • Wireless Plans and Setup
  • Phone Activations
  • Trade-In
  • Device Upgrade
  • Device Protection
  • Tablets
  • Wearables
  • TV & Entertainment
  • Internet
  • Bill Pay and Setup
  • Small Business Solutions
Our Location
Looking to purchase the newest iPhone, Apple Watch or Samsung smartphone? We have all your wireless needs covered with the hottest devices and matching accessories, including headphones, cases, screen protectors, wireless chargers and more. Our AT&T Store is in Rice Lake, WI, inside Rose Stone Plaza. We're located at the corner of South Main Street and West Burton Street, nestled in-between Culver's and Charter Spectrum, conveniently off US Highway 53. We serve all of Rice Lake, including travelers staying at Super 8, and other hotels in the surrounding area. Not only can we help upgrade your device or wireless plan, but we offer fantastic promotions on AT&T TV, DIRECTV and U-Verse Internet! If your neighborhood qualifies for high-speed Internet, you could be eligible for AT&T Fiber. Our location is also Small Business Certified and eager to help your business get connected. We also offer buy online, pick up in store! Skip the line by placing your order online, then choose a time to pick up your new device on YOUR schedule. Click the Shop Now button to begin your online order.

Cellphones, plans & accessories

  • AT&T PREPAID

    Experience the freedom of AT&T PREPAID with plans that allow you to pay for usage in advance without tying you up in a long-term contract. Get unlimited talk & text in the U.S. and the data you need with no annual contract, no credit check, free shipping, and no activation fee for online orders. Shop AT&T prepaid phones for the premium brands you love or bring your own (BYOD) compatible device.
  • POPULAR SMARTPHONES

    When you are ready for a new phone, AT&T makes it easy. You’ll find everything from the latest feature-rich smartphones to devices for mostly texting and calling. Choose from the most popular brands like Apple, Samsung, LG, and more. Order online and get free shipping, pick up at your nearest store, or get free same-day delivery in select ZIP codes.
  • ACCESSORIES

    AT&T has the accessories you need to style & protect your devices. Rugged phone cases & sleek phone covers, chargers & batteries to keep you powered up, and speakers, headphones & headsets to keep you connected to your favorite audio, and more. Get free shipping, free returns, and in-store pickup – just order online by 4pm and it’ll be ready within two hours.

What our customers are saying

  • 1 out of 5full starempty starempty starempty starempty star
    Store open but not answering phone. Going somewhere else than.
  • 5 out of 5full starfull starfull starfull starfull star
    I will only deal with At&t through the Rice Lake store, I do only pick a few and try to only work with those few otherwise things can get confusing.. but always great service!!
  • 5 out of 5full starfull starfull starfull starfull star
    Looked at phones. Left and discussed options with my spouse. Returned and bought what I wanted. Great help and support from the store staff.
  • 5 out of 5full starfull starfull starfull starfull star
    Great workers all personal there are the best and they know exactly how to convence you to buy a new phone lol.
  • 5 out of 5full starfull starfull starfull starfull star
    My husband and I were both on separate prepaid plans and came into the store to inquire about joining accounts, keeping our numbers, and upgrading to a newer phone. There were customers in and out of the store as our representative worked with us, and every single person was still greeted and helped. Our representative was friendly, kind, and answered countless questions for us. Managers were also present and interacted with us to make sure we felt valued. We could have gone to another contracted wireless carrier in town, or even another location that could work with us through AT&T, but we specifically chose to come to this particular store for the atmosphere. My husband and I both come from retail management backgrounds, and this store is definitely "retail goals" and a great example for others. Thank you to all that made our process pleasant!

More locations in the Rice Lake area

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