AT&T Store New York Broadway & Spring Street

Day of the WeekHours
Monday9:00 AM - 9:00 PM
Tuesday9:00 AM - 9:00 PM
Wednesday9:00 AM - 9:00 PM
Thursday9:00 AM - 9:00 PM
Friday9:00 AM - 9:00 PM
Saturday9:00 AM - 9:00 PM
Sunday11:00 AM - 7:00 PM
532 B Broadway
New York, NY 10012
US
We are located on the corner of Broadway and Spring Street, 1 1/2 blocks south of Prince Street train station.
(212) 925-1567(212) 925-1567
To continue helping keep our customers, employees, and communities safe, we’ve made a number of changes in our retail stores as a result of the coronavirus pandemic.

🠢    Masks are required to be worn by employees, customers and visitors in our stores and will be provided to customers who need them.

🠢    We’re now offering curbside service, touchless transactions, and in some markets, door-step service with a no-contact virtual set-up.

🠢    We’re also limiting the number of people in our stores to ensure social distancing and asking customers to first go online to handle some services like bill payments and device upgrades.

🠢    Hand sanitizer is available to our employees and customers, and surfaces are cleaned and sanitized at regular intervals throughout the workday.

Device Protection Open Enrollment
Now you have another chance to protect your device even if you’ve had it more than 30 days. Sign up for AT&T Protect Advantage during Open Enrollment. Ends August 31.
Device Protection Open Enrollment
Samsung Galaxy Note20 5G
Everyone gets our best deal. Not just new customers. Learn how to get the new powerful Samsung Galaxy Note20 5G FREE with trade-in.
AT&T Samsung Galaxy Note20
HBO Max - Discover a new streaming experience
We're adding HBO Max to select plans and packages. Now get even more entertainment with wireless, TV, or internet.
Special offer for AARP members
Learn how to switch & get a $100 credit per line when you buy a smartphone on an installment plan.
INTRODUCING AT&T TV
AT&T TV combines Live TV, a huge On Demand library, Cloud DVR storage, Voice Control, plus access to 5000+ TV & music apps all in one device!
Back to School
Home or away, go back to school with the best deals. Check out the AT&T's back to school shopping guide for ideas & deals on the latest phones, tablets & accessories.

Special offers and new phones for New York

  • Save 10% on AirPods
    Apple AirPod discounts

    Wireless Earbuds

    More magical than ever. AirPods combine an Iconic design with breakthrough technology and high-fidelity sound. Limited time offer.
    Ends 8/27/2020. Restrictions apply.
  • AT&T iPhone SE

    SMARTPHONE

    Learn how to get the new iPhone SE (2020) for $5/mo. Req's new line, qualifying installment with elig. unlimited plan.
  • AT&T Samsung Galaxy Note20 Ultra 5G

    SMARTPHONE

    Learn how to get the new powerful Samsung Galaxy Note20 Ultra 5G for $300 with trade-in. Req's elig. Unlimited plan, installment agmt and trade-in of elig. phone.
  • LG V60 ThinQ 5G

    SMARTPHONE

    Learn how to get the LG V60 ThinQ 5G for $10/mo. When you buy on a qualifying installment plan with elig. unlimited plan (min. $75/mo. before discounts). Req's new line.
  • AT&T PREPAID
    Prepaid phone plans in New York

    Prepaid Phone Plans

    Learn how to get Unlimited Plus for $50/mo. when you open a new line on our $75/mo. plan and sign up for AutoPay. You’ll enjoy unlimited high-speed data while saving $25 each month. Time for a prepaid phone plan in New York?
    50.00/mo.Plus taxes and fees with AutoPay
    After 22GB, AT&T may temporarily slow data speeds if the network is busy. Offer ends 10/29/20 in stores & 10/19/20 online. Excludes upgrades. First mo. svc. charge & taxes due at sale. In-store activ. fee is $15. Other restr’s may apply.
  • AT&T Prepaid + iPhone
    AT&T PREPAID iPhone SE (2020)

    SMARTPHONE

    Get the iPhone SE 64GB for $349.99 + $50 toward account. Limited time. Online only. First mo. svc. charge & applicable sales tax due at sale. Excludes upgrades. New customers will receive a $50 account credit after purchase and account activation. Other fees, charges & restr's apply.

About the New York Store

Our Services
  • Cell Phones
  • Wireless Plans and Setup
  • Phone Activations
  • Trade-In
  • Device Upgrade
  • Device Protection
  • Tablets
  • Wearables
  • TV & Entertainment
  • Internet
  • Bill Pay and Setup
  • Small Business Solutions
Our Location
Keeping you connected & entertained is our thing! From the hottest phones to TV services that you can walk out watching, we’ve got you covered. We’re conveniently located in the heart of Soho and love assisting you, our neighbors with all your wireless and entertainment needs. Drop by and see us today! Need a case? How about a charger? Some new headphones? We have all that—and more. And while you’re in the store, make sure to check out our AT&T TV NOW packages. They deliver the shows and movies people love talking about. So, now that you know us a little better, stop by our location here in Soho located at 532 Broadway! We’d love to get to know you.
manager photo
Meet our manager
Who better to trust with your wireless and entertainment needs than Daniel. When Daniel isn’t in store helping his team match you with the perfect wireless and entertainment services, he’s typically out with spending time with family and friends. After displaying a high level of integrity and performing at a high level, he was promoted as the Store Manager. Daniel is committed to providing exceptional service and helping everyone find the solutions that best fit their needs. Stop by today and let Daniel & team help you with all of your wireless and entertainment needs.
manager photo
Meet our manager
Who better to trust with your wireless and entertainment needs than Daniel. When Daniel isn’t in store helping his team match you with the perfect wireless and entertainment services, he’s typically out with spending time with family and friends. After displaying a high level of integrity and performing at a high level, he was promoted as the Store Manager. Daniel is committed to providing exceptional service and helping everyone find the solutions that best fit their needs. Stop by today and let Daniel & team help you with all of your wireless and entertainment needs.

Cellphones, plans & accessories

  • AT&T PREPAID

    Experience the freedom of AT&T PREPAID with plans that allow you to pay for usage in advance without tying you up in a long-term contract. Get unlimited talk & text in the U.S. and the data you need with no annual contract, no credit check, free shipping, and no activation fee for online orders. Shop AT&T prepaid phones for the premium brands you love or bring your own (BYOD) compatible device.
  • POPULAR SMARTPHONES

    When you are ready for a new phone, AT&T makes it easy. You’ll find everything from the latest feature-rich smartphones to devices for mostly texting and calling. Choose from the most popular brands like Apple, Samsung, LG, and more. Order online and get free shipping, pick up at your nearest store, or get free same-day delivery in select ZIP codes.
  • ACCESSORIES

    AT&T has the accessories you need to style & protect your devices. Rugged phone cases & sleek phone covers, chargers & batteries to keep you powered up, and speakers, headphones & headsets to keep you connected to your favorite audio, and more. Get free shipping, free returns, and in-store pickup – just order online by 4pm and it’ll be ready within two hours.

What our customers are saying

  • 5 out of 5full starfull starfull starfull starfull star
    Krystle is extremely knowledgeable, helpful & efficient. I was in and out of the store in record time.
    Response from AT&T
    Thank you for your business we certainly want you to feel welcome in our store and we appreciate your review.
  • 5 out of 5full starfull starfull starfull starfull star
    I had a really great experience at this location yesterday. Lucia Echeverria helped me with all of my needs and questions seamlessly. She was truly a joy to work with and made my experience fun. Unfortunately I kept her and a couple of her coworkers after close, but she did an excellent job of making me feel welcome. Thanks again for the help Lucia! I will definitely be back to see you.
    Response from AT&T
    Thank you for your review we certainly want you to feel welcome in our store.
  • 5 out of 5full starfull starfull starfull starfull star
    York was super helpful and patient and took great care of us!
  • 5 out of 5full starfull starfull starfull starfull star
    Never have I had such a pleasant and wonderful experience at a phone provider store. Finally making the switch to ATT was a breeze. My wife and I spoke with Damian who was helpful and knowledgeable of the plans we were interested in. He answered questions promptly and got us in and out with new phones. Would recommend, thanks!
  • 5 out of 5full starfull starfull starfull starfull star

More locations in the New York area

Want to stay in the loop?

Sign up for the latest deals, product news, and more from AT&T.
Thank you! Your email has been successfully submitted.Your email was unable to be submitted at this time. Please, try again later.
By submitting your email address, you agree to receive future emails from AT&T and its family of companies. We’ll email you offers and promotions about AT&T products and services.