*AT&T 5G requires compatible plan and device. Coverage not available everywhere. AT&T 5G+ is offered in limited locations in specific cities. Device will display 5G+ coverage indicator when used in an area where 5G+ coverage is available. To get broad mid-band 5G+ service, you need a band n77 capable device. To get high-band service in AT&T 5G+ Zones, such as venues, airports, and other points of interest, requires approximate unobstructed line-of-sight to the signal source plus a band n260 capable device. Wireless technology varies by device. See Feature and specs above to see this device’s wireless technology capabilities. For coverage details see att.com/coverageviewer. Go to att.com/5Gforyou for details.

**AT&T ended 2G and 3G services on its owned U.S. network. We may offer 2G and 3G when roaming. AT&T also may slow your services to 2G speeds when roaming.

¹The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.27 inches (iPhone 18 Pro) or 6.86 inches (iPhone 18 Pro Max) diagonally. Actual viewable area is less.

²Compared with previous-generation iPhone.

Frequently Asked Questions

What is the difference between the iPhone 18 Pro and iPhone 18 Pro Max?
The Pro Max has a larger screen (6.9" vs 6.3"), a bigger battery, and costs $100 more. Both share the same A20 Pro chip and 48MP camera system. The key reasons to choose the Pro Max over the Pro are screen size and battery life, not camera performance.

How much does the iPhone 18 Pro Max cost?
The iPhone 18 Pro Max starts at $1,299 for 256GB. Storage tiers:

256GB: $1,299
512GB: $1,499
1TB: $1,899
2TB: $2,499

Through AT&T's 36-month installment plan, the 256GB model starts at $36.12 per month at full retail price.

How long does the iPhone 18 Pro Max battery last?
Apple rates the iPhone 18 Pro Max at up to 45 hours of video playback, making it the longest battery life ever on an iPhone. The iPhone 17 Pro Max was rated at 39 hours of video playback, representing an improvement of approximately 6 hours. Apple also rates the iPhone 18 Pro Max for up to 40 hours of streaming video playback.

Is the iPhone 18 Pro Max camera the same as the iPhone 18 Pro?
Yes. Both the 18 Pro and 18 Pro Max share the same 48MP Pro Fusion system, including variable aperture on the main lens, the 48MP Ultra Wide, the 48MP telephoto with 8x optical zoom, and the 18MP front camera.

What colors does the iPhone 18 Pro Max come in?
Black, Silver, Glacier, and Burgundy, the same as the 18 Pro.

How heavy is the iPhone 18 Pro Max?
The iPhone 18 Pro Max weighs 8.78 ounces, approximately .56 ounces heavier than the iPhone 17 Pro Max.

Who should buy the iPhone 18 Pro Max instead of the Pro?
The Pro Max is the better choice if your phone is your primary screen for streaming, gaming, video calls, reading, or editing and you want to go longer between charges. If you already prefer smaller phones or carry a tablet separately, the standard iPhone 18 Pro gives the same camera and chip experience at a smaller size and lower price.

Learn more about: iPhone 18 Pro | iPhone Duo