ADDING A NEW DEVICE

Customize your smartwatch

Shop and purchase
  • 1. Pick your device
  • 2. Customize your smartwatch
  • 3. Choose your plan
  • 4. Get add-ons
  • 5. Review your cart
Checkout

$25.00 per month. Retail price: $899.99
All monthly pricing req's 0% APR, 36-mo. installment agmt. $0 down for well-qual. customers. Tax on full price due at sale. Restrictions apply. See price details
You have 2 offers available
See what you qualify for upfront—without hurting your credit score.See what you can get

Customize your Apple Watch

Case Material


Case Color:

Black
Color: Black
Select case color to see available band combinations

Band Type


Band Size

Band Color:

Black
Color: Black
Select band color to see available case combinations

Capacity

Free shipping: As soon as Nov 24 to
Want to pick it up in-store?
Order within 27 minutes for fastest shipping option.

Pricing option

Trade in and save

Get monthly bill credits toward your new device. See how trade-in works

Overview

Apple Watch Ultra 4 is the ultimate running and sports watch with multi-day battery life, game-changing health and fitness tracking, and high-frequency HRV readings for insights on stress, recovery, and your readiness to take on the day.

Key features

Feature & Specs

Manual and tutorial

What comes with the device

Apple Watch Magnetic Fast Charger to USB‑C Cable (1m)

Setup & activation

icon image
eSIM

A new way to connect your smartphone to our network. An eSIM is a digital version of a physical SIM card, with some distinct advantages:

  • Faster setup—download and activate in just minutes
  • Encrypted, secure connectivity
  • Can’t be lost or stolen
Overall rating
4.1
Design
4.5
Features
4.6
Performance
4.4
84%of 36 Apple Watch Ultra 4 49mm reviewers recommend this product
HIGH RATING
Rated 5 out of 5 stars with 5 reviews
10/13/2026
Best Apple Watch I have ever owned
This is my 4th Apple Watch Ultra this is a very good product I have recommended to all family members and they are very happy that I did I have always purchased my Apple Watch from AT&T
Helpful?
LOW RATING
Rated 1 out of 5 stars with 5 reviews
Lljjh
10/12/2026
Never got product
Order was cancelled not by me
Helpful?
$25.00
Monthly
Plus taxes and fees.

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