AT&T Optimizer™

Your best-connected life starts here

Get what’s right for you with personalized recommendations and solutions, including:  

  • Expert setup and flexible product choices   

  • Ongoing recommendations—so you get the most from your benefits   

  • Proactive communications to get the latest features and special offers 

Top benefits

Enjoy our top benefits when you join AT&T and get one of our best unlimited plans.

AT&T 5G.
Fast. Reliable. Secure.

Get connected to America’s most reliable 5G network.

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AT&T Unlimited Your Way®

Choice is yours, guaranteed. Mix and match any of our best unlimited plans.

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AT&T Fiber®

Save $240/yr. on AT&T Fiber. Add superfast internet to your eligible wireless plan and go all in one.

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Everyone gets our best deals on every smartphone

Because that’s how customers deserve to be treated.

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Switch to AT&T

Optimize your AT&T services

Enjoy the freedom to choose what's right for you with our best deals on any smartphone and our best plans.