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What is a OLED Display? Benefits, Differences & More | AT&T

What is OLED and why does it matter?

Have you ever wondered what the term OLED means, or how an OLED screen differs from an LCD? Here, we'll explore these terms, what benefits they offer, and talk about which of your devices use them.

What’s the difference between OLED and LCD?

How do these systems differ? The technical details of both display types are pretty complex but here’s what matters:

What are OLED, AMOLED, POLED, PMOLED, and QLED?

AMOLED stands for Active-Matrix Organic Light-Emitting Diodes (regular OLED is considered passive). In AMOLED screens, each pixel can be controlled individually, which provides even sharper images.

POLED screens are OLED displays that are covered in polymer plastic (different from OLED TVs, which are usually covered by glass). The polymer cover is what provides a lighter weight for tablets and flexibility to smartphones with foldable screens

QLED (Quantum Light-Emitting Diode) is an upgraded version of LCD/LED technology. It’s clearer than your average LCD display, but it’s not as bright or clear as OLED.

What devices have OLED or AMOLED displays?

Many smartphones use OLED screens. The pixels in a smartphone OLED or AMOLED are smaller than in a TV or monitor and are arranged in a different pattern (a diamond versus a square grid, usually). Because the human eye is more sensitive to green tones overall, the number of green pixels on smaller OLED screens is reduced slightly

Apple devices with OLED

Almost all Apple iPhones use OLED technology. The newest Apple iPad features a vibrant OLED display. Previous iPad versions include a mix of OLED and LCD screens.

Samsung devices with OLED

Samsung includes a mix of OLED and LCD screens in its device line-up.

Smartwatches with OLED/AMOLED

Most smartwatches do use some form of OLED display. Apple is rumored to be looking into potentially manufacturing its own MicroLED display for its Apple Watch in some future release, but for now, it’s all OLED. The same is true for the Google Pixel Watch and Samsung’s Galaxy Watches.

Which is better: OLED or LCD?

OLED offers better color accuracy (including blacker blacks), faster response time, and better viewing angles. LCD is brighter, more affordable, and less prone to burn-in than OLED.

 
LCD

OLED

Contrast

Saturation

Brightness

Viewing angle

Response time

Energy efficiency

Highest contrast: OLED wins 

An unilluminated OLED pixel can measure 0 nits,* which means that there’s no luminosity at all—a pure black.

A black LCD pixel, which is a backlit pixel that has been blocked, will always have some backlighting that shows through a little.

Color saturation: OLED wins

OLED displays offer a broader range of colors than LCD, so they show a larger number of colors at a higher accuracy.

Visibility/brightness: It’s a tie between LCD/LED

OLED screens typically offer better color contrast, offering better viewing in low-light situations. Because of its backlighting, LCD screens are brighter overall, so perform better in bright ambient light.

Best viewing angles: OLED wins

LCD screens have a limited viewing angle. OLED displays don’t have the same issue with image quality diminishing as the viewer moves to the side.

Fastest response time: OLED

Response time measures the time it takes a pixel to shift from one color to another. OLEDs win here (0.1 milliseconds vs. up to 1 millisecond)—so you get less motion blur during action scenes and less lag in gaming

Energy efficiency: It’s a tie between LCD/LED

OLEDs are more energy efficient when it comes to showing darker images. For lighter scenes, LCD/LED is more efficient.

Life span: LCD wins

OLED’s main pitfall is called burn-in—that’s where an image displayed onscreen for a very long time ends up getting permanently marked into the OLED pixels. It’s more likely to occur with TVs or monitors.

Is OLED better than 4K? 

There’s a common misconception that 4K is different from OLED, but these terms aren’t mutually exclusive. In fact, 4K refers to a display’s resolution—the number of pixels on a screen—regardless of whether the screen is OLED or LCD/LED.

Both OLED and LCD/LED TVs are available in 4K resolution. Sometimes marketers refer to 4K as UltraHD or 4K UHD, but it’s pretty much the same thing.

When it comes to portable devices, we look at pixel density as opposed to pure pixel count. Smartphones have a very high pixel density (ppi—pixels per inch).

An iPhone 15 has a pixel density of 460ppi, whereas a 77-inch 4K TV might have a ppi of 80. Why the discrepancy? It mostly has to do with viewing distance. The closer you get to a screen, the easier it is to see individual pixels. Since we view smartphone screens closeup, the pixels need to be smaller and more densely packed to avoid being detectable.

Whereas with a 77-inch TV, you’re likely to be watching from several feet away. At that distance, you can’t discern individual pixels, even if there’s only 1/6 the pixel density.

How many companies make OLED displays?

Fun fact: While OLED displays are used in products sold lots of brands (including Apple, Samsung, Vizio, and SONY), all OLED displays are manufactured by LG and sold to these other brands.

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Author

Andrea Dickson

Andrea Dickson is a User Experience Copywriter at AT&T. She's been working in the world of digital tech for decades and enjoys translating technical jargon into words that anyone can understand. She lives in the Pacific Northwest.