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AT&T's best deals on the new iPhone 17 | AT&T

How to get AT&T's best deals on the new iPhone 17

Learn how to get the new iPhone 17 Pro for $0 from AT&T with an iPhone trade-in, in any condition.

AT&T is proud to offer our best deals on the latest iPhones from Apple, including iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max. If you’re an AT&T customer, now's the perfect time to upgrade. If you’re not currently an AT&T customer, it’s a great time to switch to AT&T from T-Mobile or Verizon. Learn how to get our best offers on the newest iPhones.

How can I get a free iPhone?

Get the new iPhone 17 Pro or iPhone 17 for $0 from AT&T with an iPhone trade-in, in any condition. New and existing customers get our best deals on every smartphone without requiring the most expensive plans.1 And with AT&T Next Up Anytime, you get the flexibility to upgrade every year.2 Upgrade early without worrying about the remaining balance of your installment plan.

How to upgrade your iPhone

If you’re an AT&T customer, check your upgrade eligibility with the myAT&T app.

 
  1. Download the free myAT&T app from the major app stores or text “myATT” to 556699 to receive a download link.1
  2. Select Manage device and usage on the home screen in the My Wireless Devices section. From there, you’ll be able to View upgrade status and proceed to Turn in & upgrade.
  3. Follow the prompts to choose a new device for your upgrade.&
  4. Proceed to cart and complete the checkout process to submit your order.

Can I upgrade my iPhone early?

AT&T offers an early upgrade program called AT&T Next Up Anytime. It costs an extra $10 per month and allows you to upgrade early without worrying about the remaining balance of your installment plan. And every year, or once you’ve paid off one-third of your phone’s cost, you will be eligible for our smartphone deals (maximum three upgrades in a 12-month period). 

Learn more about AT&T Next Up Anytime

Tips for trading in your old iPhone

Start your trade-in by visiting the AT&T trade-in program site. The process is quick and easy!

 
  1. Answer a few questions to find out how much your device is worth.
  2. Choose to have a prepaid trade-in kit sent to you or print a label and use your own materials.
  3. Track the status of your trade-in using our online tracker.
 

Make sure you mail your old device within 30 days of accepting the trade-in value offered. If you’re trading in to qualify for the new iPhone deal, once you’ve met all the promotion requirements, you’ll receive the promo credits within 1-3 billing cycles.

Does AT&T offer iPhone deals to switchers?

New and existing customers get our best deals on every smartphone without requiring the most expensive plans.1

Considering making the switch to AT&T from another provider, like T-Mobile or Verizon? Get the new iPhone 17 Pro for $0 from AT&T with an iPhone trade-in, in any condition.

How can I switch to AT&T?

Switch to AT&T in a few easy steps:

 
  1. Find the best cell phone plan for you. AT&T’s top unlimited data plans include AT&T Unlimited Starter® SL, Unlimited Extra® EL, and Unlimited Premium® PL. With AT&T Unlimited Your Way®, you can mix and match any of our best unlimited* plans.1
  2. Buy a new phone or bring your own phone. Want the newest iPhone? It’s a great time to get iPhone 17 Pro for $0 from AT&T with an iPhone trade-in, in any condition.2 Remember, you can trade in a phone from another carrier.
  3. Transfer your phone number before you switch. Follow these steps to keep your phone number
 

For more tips on switching to AT&T, follow this step-by-step guide.

Which iPhone is best for me?

When choosing the best iPhone for you, consider how you use your device—whether you prioritize advanced camera features, battery life, or display size. Think about your budget, storage needs, and whether you prefer the latest technology or a more affordable model that still offers excellent performance.

 
  • iPhone 17 is delightful and durable, featuring a 6.3-inch ProMotion display,1 Ceramic Shield 2, all 48MP rear cameras, Center Stage front camera, A19 chip, and more. iPhone 17 comes in Lavender, Sage, Mist Blue, White, and Black.
  • iPhone 17 Pro is the most powerful iPhone ever, featuring a brilliant 6.3-inch display,1 aluminum unibody design, A19 Pro chip, all 48MP rear cameras, and breakthrough battery life. iPhone 17 Pro and Pro Max come in Cosmic Orange, Deep Blue, and Silver.
  • iPhone 17 Pro Max has all the same features and colors as the Pro, with a brilliant 6.9-inch display.1
  • iPhone Air is the thinnest iPhone ever, featuring a 6.5-inch display,1 durable Ceramic Shield front and back, A19 Pro chip, 48MP Fusion camera system, and Center Stage front camera. iPhone Air comes in Sky Blue, Light Gold, Cloud White, and Space Black.
 

At AT&T, new and existing customers with an eligible iPhone trade-in can get iPhone 17 Pro and Pro Max up to $1,100 off2 and iPhone 17 and iPhone Air up to $830 off.3

Explore our best deals on iPhone

Offers vary by device. Restrictions may apply.

Showing pricing with trade-in

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Katherine Wrobleski

Katherine Wrobleski is a Principal Content Strategist at AT&T who specializes in wireless and wireline technology. Katherine holds a Bachelor’s Degree from Georgia Tech and currently leads SEO content strategy for att.com. She is based in Atlanta, GA.